AT&T tries to connect with T-Mobile customers

SHARE AT&T tries to connect with T-Mobile customers
p4_1_att_650x0.jpg

AT&T Inc on Friday offered customers of No.4 U.S. mobile provider T-Mobile U.S. Inc a $200 credit to switch to its service, firing the first volley in what may be a price war that benefits consumers but plays havoc with profits, Reuters.com reports.

AT&T, the No.2 U.S. mobile provider, announced the promotion after months of direct marketing against it by T-Mobile.

T-Mobile, majority owned by Germany’s Deutsche Telekom AG, has marketed itself as more consumer-friendly, lower priced and more flexible than its bigger rivals.

CNET.com reported T-Mobile might launch a larger broadside at the Consumer Electronics Show next week.

Responding to AT&T’s pricing offer, according to CNET.com, CEO John Legere claimed AT&T was bribing consumers to come back “but they won’t be fooled.”

The Latest
The beloved lakefront event will take place Aug. 20-21, centered at North Avenue Beach.
About 7:30 p.m., an “all-clear” was given, according to a statement from the Chicago Zoological Society.
The Cubs played game No. 81 on Tuesday against the Brewers, so it’s time to dole out midseason awards.