White Castle is counting on people craving its waffle sandwiches at all hours of the day and night.
The fast-food chain will debut three Belgian waffle sandwiches Sunday. Two sandwiches — sausage, egg and cheese or bacon, egg and cheese — will be available during breakfast hours. A waffle chicken sandwich will be available around the clock.
“It’s a bit of a gourmet treat for us at the Castle. We’re importing the waffles from Belgium,” vice president Jamie Richardson said.
The sandwiches tested well with customers in Indianapolis. Richardson said people are looking for fun foods that blend sweet and savory flavors.
Taco Bell last week started selling a waffle taco for breakfast as it goes after morning leader McDonald’s.
Test your waffle wisdom & tweet us the answer if you know which World's Fair introduced us to the "Bel-Gem" Waffle. pic.twitter.com/s9Q8JIRTHa— White Castle (@WhiteCastle) March 31, 2014