White Castle wants you to crave its waffles anytime

SHARE White Castle wants you to crave its waffles anytime

White Castle is counting on people craving its waffle sandwiches at all hours of the day and night.

The fast-food chain will debut three Belgian waffle sandwiches Sunday. Two sandwiches — sausage, egg and cheese or bacon, egg and cheese — will be available during breakfast hours. A waffle chicken sandwich will be available around the clock.

“It’s a bit of a gourmet treat for us at the Castle. We’re importing the waffles from Belgium,” vice president Jamie Richardson said.

The sandwiches tested well with customers in Indianapolis. Richardson said people are looking for fun foods that blend sweet and savory flavors.

Taco Bell last week started selling a waffle taco for breakfast as it goes after morning leader McDonald’s.

ALSO: Taco Bell’s new ads star real-life Ronald McDonalds

ALSO: McDonald’s offering free coffee amid breakfast war

ALSO: Starbucks pastry makeover hits a glitch

The Latest
Over the course of just six fast-paced episodes, Esposito creates a memorable character in this crime drama based on the BBC One series “The Driver.”
Ald. Jeanette Taylor, chair of the City Council’s Education Committee chair, said she’s disappointed that Johnson and his allies in the Chicago Teachers Union backed away from the fully-elected, 21-member board he once supported. “This is not going to be as easy a transition as people think,” she said. “We’re used to a top-down system.”
Alex Caruso has been looking for a defensive showing like the one he and his teammates put on display in the win over the Pacers, but Caruso also knows it needs staying power. Could Javonte Green help that process moving forward?
Christian I. Soto, 22, was charged with murder, attempted murder and home invasion, officials announced Thursday. Rockford Police Chief Carla Redd said earlier investigators haven’t determined a motive for the attacks.
Can a message generated by an algorithm ever match hearing from a human?