Growing fitness chain rebrands itself The Barre Code

SHARE Growing fitness chain rebrands itself The Barre Code
SHARE Growing fitness chain rebrands itself The Barre Code

The Barre Code co-founders Ariana Chernin and Jillian Lorenz

Barre Bee Fit, a 4-year-old female-focused fitness chain, has rebranded itself as The Barre Code and streamlined its core class offerings.

The company has 12 studios, including four in the Chicago area, and expects to open nine more nationwide by the end of summer. The Chicago-based company was founded by Jillian Lorenz and Ariana Chernin in 2010.

“We’re thrilled to be able to use this opportunity to streamline our offerings and provide a complete program for women that expands well beyond traditional barre workouts,” Lorenz said in a news release. “Our name ‘The Barre Code’ stems from the core of our brand—our mantra, which encourages women to pursue their highest potential.”

The four Chicago studios have 4,200 people signup for classes weekly.

The Barre Code also is rolling out a new bootcamp-style class that blends heavier weights, full-body dynamic moments and high-intensity interval training.


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