ProCenter Camera launches sales, rental website

A camera store focused on professional photographers and videographers has sprung up on Goose Island.

ProCenter Camera opened a store in June at 1000 N. North Branch, Studio F, and launched a website, procentercamera.com, Friday for sales and rentals.

“We want to provide not just the best selection of product, but use our expertise and know-how to help customers select the right gear for their work, help them learn to use it and offer technical support when needed,” president Gabriel Garcia said in a news release.

Garcia previously was president of Calumet Photographic’s U.S. operations and a regional vice president and district manager for Ritz Camera. ProCenter employs about 25 people.

Chicago-based Calumet Photo abruptly closed its retail outlets in March, filed bankruptcy and was purchased by Ritz Camera parent, C&A Marketing Inc., in May. Calumet Photo’s Oak Brook store reopened May 11.

ProCenter Camera will be more narrowly focused on the professional end of the market, said Zane Davis, ProCenter’s web manager.

“We know there is a strong market in Chicago,” Davis said. “We are all photographers and were wondering where to buy things after the other store closed.”

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