Chick-fil-A launched a new coffee Tuesday specially blended to complement the restaurant chain’s breakfast menu.
The Atlanta-based company said its new coffee is the first specialty-grade coffee offered by a fast-food restaurant. Chick-fil-A partnered with Thrive Farmers Coffee to create the medium roast coffee. The chain also introduced a new iced coffee.
“We reflected on feedback from our customers who expressed that they wanted a better cup of coffee, and we found a partner who brought the added expertise we needed,” David Farmer, vice president of product strategy and development for Chick-fil-A, said in a news release. “Now we are able to serve our customers an amazing cup of coffee that also will improve the lives of the farmers who grow it.”
The company said Thrive Farmers Coffee contracts with family farmers in Central America for coffee beans rather than buying beans on the commodity markets.
Chick-fil-A has more than 1,800 restaurants in 39 states and Washington, D.C.
Behind every cup of our new coffee is a story. http://t.co/f3mXMzakR5 #CoffeeWithAStory pic.twitter.com/YBuTthkzPD
— Chick-fil-A, Inc. (@ChickfilA) August 11, 2014
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