Godiva closing its namesake boutiques; chocolate will still be sold online, other retailers

The company plans to shutter all of its 128 locations in North America by the end of March.

SHARE Godiva closing its namesake boutiques; chocolate will still be sold online, other retailers
All 128 locations of Godiva brick-and-mortar shops in North America, including those in the Chicago area, will soon close. The company, founded in Belgium, said in a statement that demand for in-person shopping “waned as a result of the pandemic and its acceleration of changes in consumers’ shopping behavior.”

All 128 locations of Godiva brick-and-mortar shops in North America, including those in the Chicago area, will soon close. The company, founded in Belgium, said in a statement that demand for in-person shopping “waned as a result of the pandemic and its acceleration of changes in consumers’ shopping behavior.”

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Godiva is closing all of its U.S. locations as in-store visits for its luxury chocolatedip during thecoronavirus pandemic.

The company plans to shutter its 128locations in North America, which includes 11 in Canada, by the end of March. There are locations currently open in suburban Rosemont and at Woodfield Mall in Schaumburg.

But Godiva chocolates aren’t disappearing completely. You can still get them online as well asat grocery and other stores.

The company, founded in Belgium, said in a statement that demand for in-person shopping “waned as a result of the pandemic and its acceleration of changes in consumers’ shopping behavior.”

Many of the Godiva boutiques are located inshopping malls, which have been hit hard in the pandemic with many malls temporarily closed for several weeks starting in mid-March.

According to arecent CoStar report,more than 60 major retailers declared bankruptcyand morethan 12,200 stores were announced for closure in 2020,which beats past store closings records.

Macy’s,Bed Bath & BeyondandJ.C. Penneyhave announced 2021 store closings.Apparel retailer Christopher & Banksannounced it would close all of its stores after filing for Chapter 11 bankruptcy protection.

“Our brick and mortar locations in North America have had a clear purpose since we first opened our doors in this market — to provide an in-person experience for consumers to enjoy the world’s most exquisite chocolates,” Godiva CEO Nurtac Afridi said in a statement.

The store closings come less than two years afterGodiva announceda large expansion plan in April 2019toopen 2,000 cafes around the worldin six years. There are currently seven U.S. cafes listed on its website.

Godiva will still “maintain retail operations across Europe, Middle East and Greater China in formats that reflect the unique cultural preferences of those markets.”

Godiva said it was not disclosing the number of employees affected by the closures.

Read more at usatoday.com

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