Rihanna expands her brand with fifth fragrance — this one’s for the guys!

SHARE Rihanna expands her brand with fifth fragrance — this one’s for the guys!

As we know, celebrities don’t just rely on their acting or musical talents to build their fortunes. It’s all about creating a brand and then expanding that brand into everything from clothing to fragrances to home accessories and furniture to various food products.

For Rihanna, fragrances have proved to be a good choice, which is why she’s just come out with her fifth scent — “Rogue Men,” geared to her legion of male fans. Stars like Rihanna (and their management teams) are also very savvy about using social media to create an instant market. In Rihanna’s case, she simply has to tweet out encouragment to her millions of followers on Twitter or Instagram, and she’s got them pouring into the stores, or (more likely) shopping online.

By the way, I’ve just learned that of the 100 top-selling fragrances in the world, 31 of them have some kind of celebrity or famous fashion designer connection. In Rihanna’s case, it’s probably no surprise that her biggest competition comes from other music industry superstars: Justin Bieber, Britney Spears and Beyonce.


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