The Sky aren’t just rebuilding the roster; they’re rebuilding the entire franchise from the ground up.
A new era was launched Wednesday. For the first time since the Sky’s inception in 2006, they’re changing their look. The Sky unveiled a sleeker logo on Twitter and are expected to release a new court design and apparel in the coming months.
The updated logo, which pays tribute to Chicago, was designed over the course of last season to look more modern. It features a gold-and-white Willis Tower profile in front of a Sky blue-and-gold basketball and hoop.
After the team’s first season at Wintrust Arena, Sky president and CEO Adam Fox said rebranding his franchise was necessary.
“This new logo symbolizes the excitement we have for the future success of this franchise,” Fox said in a statement.
Along with the logo, the Sky, who were 13-21 last season, shared a new slogan: “It’s darkest just before the dawn.”
The motto reflects the current state of the team and encourages fans to look ahead.
Since the Sky kick-started their rebuild in 2017 by trading star Elena Delle Donne to the Washington Mystics for two young players and the No. 2 pick of the 2017 draft, it has been a trying time for their fans.
The Sky brought in Amber Stocks as coach and general manager to help lead the team through its rebuild. But after back-to-back disappointing seasons, the Sky fired Stocks in August. The team, which holds the No. 4 overall pick in the 2019 WNBA Draft in April, is expected to announce a replacement within the next month.