National food ‘holidays’ want you to celebrate white wine, cookies, beer and more

Time is always relative, Einstein said, but amid the coronavirus pandemic, our frames of reference are skewed. Each day seems like the last, with not much difference expected tomorrow.

Marketers want to spice up your days, and they have made up food and drink holidays aplenty. Tuesday is National White Wine Day, and to celebrate, winemaker Ecco Domani has released a limited-edition Pinot Grigio with a special label created by fashion designer Brandon Maxwell. You can find the wine ($10.99) nationwide using Ecco Domani’s online product locator.

If you like your wine a bit more bubbly, National Prosecco Day is coming up on Aug. 13. Prefer red wine? International Pinot Noir Day is Aug. 18, National Red Wine Day is Aug. 28, International Cabernet Sauvignon Day is Aug. 30 and National Cabernet Day is Sept. 3.

Sweet Treats

Customers at Japanese fast-food chain Yoshinoya will receive double loyalty points on all orders placed through the Yoshinoya app or online that contain a chocolate chip cookie through Aug. 9.

Entenmann’s Little Bites snacks has a “Chip, Chip, Hooray Giveaway!” where 10,000 fans will have a chance to win a free box of the new Little Bites Soft Bakes Chocolate Chip Cookies. Enter through Aug. 27 at littlebites.com/chocolate-chip-cookies.

Those with a sweet tooth more to look forward to: National Root Beer Float Day (Aug. 6), National Frozen Custard Day (Aug. 8) and National S’mores Day (Aug. 10).

National IPA Day and International Beer Day

Beer lovers have plenty to celebrate with the impending “holidays” of National IPA Day (Aug, 6) and International Beer Day (Aug. 7).

Anheuser-Busch is holding an online International Beer Festival (starting at 5 p.m. Friday on InternationalBeerFest.org and on Facebook, YouTube, Twitter and Instagram) featuring its brands including Budweiser, Michelob Ultra and Stella Artois. Events include a tour of the Anheuser-Busch brewery in St. Louis and a concert by Jason Derulo.

Another virtual beer celebration, Fresh Fest, is tapped on Saturday (Aug. 8). The daylong Pittsburgh festival celebrating Black-owned and brewed beer in the U.S. will have speakers, live music, DJs and cooking and brewing demonstrations.

Thirty breweries from 26 states are participating and you can get the eight Fresh Fest collaboration beers delivered by Tavour. For more information, go to FreshFestDigifest.com.

Like whiskey? Why wait to celebrate?

You can mark your calendars now for National Whiskey Day on March 27, 2021. But why wait to partake?

In recent years, musicians such as Bob Dylan and Metallica have gotten into the whiskey game. The newest booze, Eric Church Single Barrel Tennessee Whiskey, is a collaboration between Jack Daniels and Eric Church, who released a song called “Jack Daniels” on his 2011 triple-platinum album “Chief.”

The Lynchburg, Tennessee-based distillery says Church helped select the barrels for the whiskey, which has an aroma of sweet vanilla and caramel accompanied by toasted and charred oak. Packaged in a specially designed black and gold label, Eric Church Single Barrel Tennessee Whiskey is now arriving at retailers.

Jack Daniels is also serving up entertainment with its Crash the Couch virtual music festival Aug. 14-15 with performances by headliners Brittany Howard of the Alabama Shakes, Cold War Kids and Nathaniel Rateliff and other acts including Black Pumas and Hiss Golden Messenger. For more information, go to the festival website at CrashTheCouch.com.

Contributing: Kelly Tyko

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