NHL will let teams place sponsor advertisements on jerseys

The league will allow teams to put sponsor patches on jerseys beginning with the 2022-23 season.

SHARE NHL will let teams place sponsor advertisements on jerseys
The NHL will let teams place ads on jerseys beginning with the 2022-23 season.

The NHL will let teams place ads on jerseys beginning with the 2022-23 season.

Gene J. Puskar/AP

Jersey advertisements are coming to the NHL.

The league will allow teams to put sponsor patches on jerseys beginning with the 2022-23 season after the board of governors unanimously approved the move, according to a person with knowledge of a memo sent this week. The person spoke to The Associated Press on condition of anonymity Tuesday because the league had not announced the decision.

The NHL added helmet ads last season, which largely allowed teams to make sponsors whole during the pandemic for previously negotiated agreements. 

League officials, including Commissioner Gary Bettman, had said the next step of going to jersey ads would have to be at a value that’s worthwhile in hockey, a sport that has long prioritized the front of the “sweater.” Sportico first reported the addition of jersey ads, saying they can be up to 3.5x3 inches.

The New Jersey Devils, Washington Capitals and Nashville Predators were the first teams to unveil helmet ads last December. Each struck a deal done with the company that sponsors the naming rights for its arena.

The NBA began selling jersey sponsorships in 2017-18, when Nike became the league’s official apparel company. The program has brought in well over $150 million in revenue.

The Latest
The production swings without structure or seeming intent between camp worthy of a ‘70s sitcom and attempts at straight-for-the-gut straight drama.
The Bears have been set to have the most salary cap space in the NFL. Now we know exactly how much.
The Logan Square storefront, which opened Jan. 18, makes Open Books the largest used bookstore chain in Chicago. The literacy nonprofit dedicates funds to provide free books and after-school programming for local students.
Ald. Matt O’Shea backed the ordinance, which is supported by the firefighters union. If passed by the full Council, assaulting a paramedic or other first responder would carry a jail term of up to 180 days and fines up to $1,000.
The man was also injured during the confrontation in the 8500 block of West Catherine Street, and both he and the intruder were listed in critical condition at Resurrection Hospital, according to police.