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Discount ticket service MoviePass raises prices by 50%

Cassie Langdon holds her MoviePass card outside AMC Indianapolis 17 theatre in Indianapolis.

MoviePass, the discount service for movie tickets, is raising prices by 50 percent and barring viewings of most major releases during the first two weeks. | AP file photo

NEW YORK — MoviePass, the discount service for movie tickets, is raising prices by 50 percent and barring viewings of most major releases during the first two weeks.

The new $15-a-month rate for up to one movie each day still won’t make MoviePass profitable. Because it typically pays theaters the full cost of tickets — which can be $15 or more in big cities — a movie or two can put the service in the red. The old monthly rate was $10.

To curtail expenses, subscribers won’t be able to watch most blockbusters until the third week of release. However, a movie distributor can allow earlier viewings through MoviePass by reaching revenue-sharing or other arrangements with MoviePass.

MoviePass has proved popular with 3 million subscribers, but there are questions about whether it’s sustainable.