Sweet blog extra: Obama ad uses sound effect to create fake impression.

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SHARE Sweet blog extra: Obama ad uses sound effect to create fake impression.

WASHINGTON– The Obama campaign readily admits that White House hopeful Sen. Barack Obama (D-Ill.) had to record a portion of his October, 2002 anti-war speech made at an outdoor rally for a new ad that went on-line Thursday. There is no good audio tape of the Chicago rally that is playng a pivotal role in the Obama campaign.

“It was Barack re-reading a portion of the speech. As I told you, there is no original tape,” Obama’s chief strategist David Axelrod told me in an e-mail exchange.

However, the ad uses sound effects to create the impression that Obama is making the speech at a rally. It is a sound effect to make it seem something it is not.

The sound on the ad makes it seem like the audio is being picked up on a loud speaker. What you hear are Obama’s words that have a sort of echo effect–reverbs and other wild sound.

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