Did watching “Gene” bake Cinnabon buns on Sunday’s “Better Call Saul” trigger your sweet tooth?
If so, head over to a participating Cinnabon (find the closest location here) between 5 and 9 p.m. today for a free MiniBon — a joint promotion between the bakery and the “Breaking Bad” spinoff that debuted last night to record-high ratings for a cable series’ launch.
AMC reported that “Saul” snagged an unprecedented 4.4 million viewers in the key adult demo of 18-to-49-year-olds with its Sunday telecast. A total of 6.9 million viewers tuned in.
From now until March 3, Cinnabon customers can tweet a picture of themselves at one of the stores using the hashtag #SaulSelfie to enter a Twitter sweepstakes whose grand prize is free Cinnabon for a year. Three others winners will get $100 Cinnabon gift cards.
Cinnabon first popped up on “Breaking Bad” in the series’ penultimate episode, when Saul Goodman (Bob Odenkirk) was guessing what his new life would be like once he fled Albuquerque to go into hiding.
“If I’m lucky, in a month from now, best-case scenario, I’m managing a Cinnabon in Omaha,” he told Walter White (Bryan Cranston).
As viewers of last night’s episode know, “Better Call Saul” opened with a melancholy scene of Saul — now “Gene” — toiling away in a Nebraska Cinnabon. (I wonder how “lucky” Cinnabon employees feel about having their job described as someone’s idea of a lame consolation prize on a TV show?)
The Cinnabon scene was just one of many “Breaking Bad” shout outs in Sunday’s stellar premiere. Check out my story on some of the other clever call backs to “Bad,” and don’t miss tonight’s episode of “Better Call Saul,” airing at 9 p.m. (Central) on AMC. It’s even better than Sunday’s bow.
READ MORE: There’s plenty ‘Bad’ about the very good ‘Better Call Saul’ (REVIEW)
