Rihanna applies for trademark for fashion accessories line

SHARE Rihanna applies for trademark for fashion accessories line

So what’s in a name?

Grazia magazine reports that singer Rihanna is all set to launch a line of clothing accessories called $CHOOL KIlls. According to the report, “an application was filed last month at the US Patent and Trademarks Office by Rihanna’s company, Roraj Trade, LLC, for a new brand, $CHOOL KIlls.’ It was registered and trademarked in New York on 11 May under the category of ‘leather products’ and ‘clothing products.'”

According to the People.com, $CHOOL KIlls will include leather products, tote bags and purses — and it’ll eventually include clothing down the road.

Interestingly, Fashionista.com features a photo of the superstar sporting a “School Kills” t-shirt (on May 3) allegedly from the graduate collection of Korean-born designer Hyein Seo, a recent graduate of the prestigious Antwerp Royal Academy. Seo’s fashions are already being sold in stores in New York, Korea and Moscow.

Which begs the question: What’s in a name? Really.

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