No more green, red or blue people. Crayola is launching a box of crayons with different skin tones for children to “accurately color themselves into the world.”
“Colors of the World” crayons, the company said in a statement, includes 24 new crayons designed to mirror and represent over 40 different skin tones.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” said Crayola CEO Rich Wuerthele in the statement. ”We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
The crayons themselves will be wrapped in a gradient skin tone label with the color name in English, Spanish and French, and a realistic color name — such as Light Golden, Deep Almond and Medium Deep Rose.
The new Crayola “Colors of the World” crayons will be available in July in a 24- and 32-count pack. The 32-count crayon pack (featuring the 24 new colors plus four hair and four eye colors), will be sold exclusively at Walmart and is available for pre-order at Walmart.com.
Cayola made the announcement on Wednesday to coincide with the United Nations World Day for Cultural Diversity for Dialogue and Development.