This year’s Gerber baby has been chosen!
Gerber’s 10th Annual Photo Search winner is Magnolia Earl, who will represent the brand as this year’s spokesbaby.
The soon-to-be one-year-old Magnolia, from Ross, California (her birthday is Saturday), was chosen among 327,000 contestants who submitted their photos, videos and stories through Gerber’s contest website.
Magnolia and her family were rewarded a $25,000 cash prize, $1,000 in Gerber Childrenswear, $1,000 from Walmart and phones with a year of free unlimited service from Verizon.
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Hello and congratulations to Magnolia, our 2020 Gerber Spokesbaby! We’re thrilled to welcome you to our growing Gerber family! Please join Gerber and our friends @verizon, @walmart, and @gerberchildrenswear in sending Magnolia lots of love! To meet Magnolia, visit the link in bio. #AnythingforBaby #GerberPhotoSearch2020 #GerberSpokesbaby2020
The company said Magnolia is the first Gerber baby who was adopted, becoming the company’s latest groundbreaking spokesbaby in recent years.
“At a time when we are yearning for connection and unity, Magnolia and her family remind us of the many things that bring us together: our desire to love and be loved, our need to find belonging, and our recognition that family goes way beyond biology,” said Bill Partyka, president and CEO of Gerber.
The contest, launched in 2010, was inspired by the many photos received over the years from parents who see their babies in Gerber’s iconic baby logo, which features the original Gerber baby, Ann Turner Cook.
Read more at usatoday.com