Groupon takes a page from Yelp

Groupon’s newest feature puts into competition with the likes of Yelp, the well-known crowd-sourced review site.

The company on Wednesday launched Pages, starting with listings for more than 7 million businesses that display ratings, tips and money-saving opportunities. The Chicago-based company, which started as a daily-deals site, said it successfully tested Pages in Chicago and four other metro areas.

“Pages brings millions of additional businesses to the Groupon marketplace and connects them with our large community of mobile users looking for things to do, see or buy,” Groupon CEO Eric Lefkofsky said in a news release. “We’re giving these merchants their own space on Groupon and new tools to highlight their business and bring new customers through their doors.”

Adventura owner Scott Chreist said Groupon Pages was important to the growth of the aerial adventure park near Seattle. “It’s essential that we find ways to build public awareness of our facility within our market and connect with potential customers,” Chreist said in a statement.

Chicago’s Division Ale House is another early user.

Groupon said it is working on a premium version of Pages that will connect with its Gnome checkout system for merchants. Pages will become available via Groupon’s mobile app in November.