Would an 'anonymous' menu help McDonald's sales?

McDonald’s chief executive Don Thompson this week promised changes are in store for the fast-food chain’s U.S. restaurants in an effort to reverse its sales slide. The hamburger giant shouldn’t lose hope. The team at LifeHunters might have stumbled onto a way for McDonald’s to reach a wider audience and get rave reviews even from foodies: Don’t tell people the food is from McDonald’s. Of course, this approach could complicate brand advertising.

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