What is so addictive about Sriracha?

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There’s something about hot sauce — and specifically Sriracha — that inspires a kind of crazy devotion.

You probably know someone who won’t eat anything without dousing the food with Sriracha.

As a friend put it, “I can’t tell if I like food, or if I like hot sauce.”

Tech mag Wired took a look at Sriracha’s ingredients to try and figure out how its flavors work on your brain.

It has something to do with the perfectcombination of jalapenos, garlic, vinegar and sugar:

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