What is so addictive about Sriracha?

There’s something about hot sauce — and specifically Sriracha — that inspires a kind of crazy devotion.

You probably know someone who won’t eat anything without dousing the food with Sriracha.

As a friend put it, “I can’t tell if I like food, or if I like hot sauce.”

Tech mag Wired took a look at Sriracha’s ingredients to try and figure out how its flavors work on your brain.

It has something to do with the perfect combination of jalapenos, garlic, vinegar and sugar: