Social media can be a slippery slope for any company, especially professional sports teams with young celebrities who can put themselves out there unprotected to the public.
The Cubs are not only OK with it, they seem to embrace it.
Comcast SportsNet’s Patrick Mooney examined the Cubs’ use of Twitter, Facebook and other social mediums. Pitcher Jake Arrieta was, well, very forthright as to why he gravitates toward Twitter:
I like to talk s— to people, Arrieta told CSN. People like to talk s— to me. I like to connect with fans. I don’t use Facebook because it’s all people that I used to kind of know, (back) in high school, third cousins and stuff. I don’t like Facebook. With Twitter, it’s more like a fan experience. I can interact with them and people from all over the world. Different businesses, companies, networking, I like to (explore) things I’m interested in, so I do reach out to people, or they reach out to me.
Sometimes even the players’ wives get involved.