The Cubs had a tough act to follow after the White Sox received almost universal praise when they unveiled their City Connect uniforms last week.
The North Siders revealed their new alternate uniforms Tuesday, honoring all 77 Chicago neighborhoods, though Wrigleyville is front and center on the chest of the new blue jersey.
“One of the pillars of the Cubs organization is to ‘be a good neighbor,’ ’’ Cubs vice president of marketing Lauren Fritts said in a statement. “We’re aware of the impact we have not only on the neighborhood surrounding us, but on all of Chicago’s 77 neighborhoods. Cubs fans don’t just reside on the North Side, and the work we do as an organization and through Cubs Charities isn’t specific to just one neighborhood. Rather than simply unveil a new jersey, we wanted to use City Connect as a platform to unite our diverse city and celebrate those doing good in their neighborhood.”
The team will wear the new uniform for the home game Saturday against the Cardinals, and fans can buy items from the Nike Cubs City Connect Series collection at the team stores at Gallagher Way next to Wrigley Field and 663 N. Michigan Ave.
The Chicago municipal device — the familiar Y-shaped emblem depicting the three branches of the Chicago River — is on the left sleeve. The jock tag features the phrase “Respect Our Neighborhood,” which was inspired by the signs displayed as fans leave Wrigley Field. The uniform’s navy base complements the white, red and light-blue color scheme of the Chicago flag with one six-pointed red star included in the center of the Cubs’ logo on the caps.
“The Nike Chicago Cubs City Connect Jersey is a Chicago story — not just Wrigleyville,” Nike senior creative director, MLB, Wil Green said in a statement. “The city’s flag, municipal mark and public rail lines are icons of the city, which speak to the city’s connectivity. Within the design, we utilized elements of each to mirror the Cubs’ ambition of unifying the city’s neighborhoods.”
As part of its program celebrating the city’s neighborhoods, the Cubs will highlight nine local organizations and youth programs through in-game programming elements, social content and ceremonial first pitches. The first group, Young Chicago Authors, will be recognized Saturday. Young Chicago Authors will be followed by Test Positive Aware Network (TPAN), YWCA Metropolitan Chicago, Healthy Hot Free Meals, SkyART, Inter-American Magnet School, Inner-City Muslim Action Network (IMAN), New Life Centers of Chicagoland and UCAN Chicago.