Ariana Grande suing Forever 21 for $10 million over ‘look-alike’ ad campaign

The lawsuit alleges Forever 21 and its beauty brand Riley Rose published “at least 30 unauthorized images and videos misappropriating Ms. Grande’s name, image, likeness, and music in order to create the false perception of her endorsement.”

SHARE Ariana Grande suing Forever 21 for $10 million over ‘look-alike’ ad campaign
In this June 2, 2018 file photo, Ariana Grande performs at Wango Tango in Los Angeles.

Ariana Grande performs at Wango Tango in Los Angeles in 2018.

Chris Pizzello/Invision/AP, File

Ariana Grande has a “Problem” with Forever 21.

According to court documents obtained by USA TODAY, the singer is suing the retail company for $10 million over an ad campaign she says uses her likeness.

The lawsuit, filed Monday in California, claims the fast-fashion company “stole (Grande’s) name, likeness, and other intellectual property to promote their brands for free.”

According to the lawsuit, Grande was approached to participate in a campaign for the company earlier this year but turned down the endorsement deal when they could not reach and agreement on her compensation.

The lawsuit alleges Forever 21 and its beauty brand Riley Rose published “at least 30 unauthorized images and videos misappropriating Ms. Grande’s name, image, likeness, and music in order to create the false perception of her endorsement.”

The suit also claims the company hired a Grande a “look-alike model” to wear clothes and accessories similar to ones Grande has used in music videos to boost sales.

The lawsuit included screenshots of images posted to Forever 21’s social media accounts as evidence, as well as several photos of the look-alike model sporting Grande’s signature ponytail hairstyle and clothing and accessories similar to her “7 Rings” music video. The posts have since been deleted from the company’s social media accounts.

USA TODAY has reached out to Grande’s lawyer and rep for comment.

The multi-million-dollar suit comes in the wake of a Bloomberg report last week that stated Forever 21 was close to filing for bankruptcy protection. According to the outlet, the company hired a team of advisers to help restructure its debt and has been in talks for additional financing, but negotiations with possible lenders have stalled.

Contributing: Kelly Tyko

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