PBS channel will air kids’ shows 24/7 starting Monday
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PASADENA, Calif. — Coming very soon: KIDS — all day, every day, on PBS.
On Monday, the nation’s public broadcasting service will launch PBS KIDS, a 24/7 channel devoted to children’s programming provided by PBS’ local stations on television and via live streaming on digital platforms. The goal, PBS President Paula Kerger told television critics, is to reach all of America’s children, of every socio-economic level, with the service’s high quality children’s programming.
PBS KIDS will not launch on every station Monday, but by the end of the year, Kerger expects the channel to be available to 90 percent of American TV households. In Chicago, the programming will air on WTTW’s Channel 11.4, seen on Comcast Channel 368 and RCN Channel 39.
As for why KIDS is being offered all through the night, Kerger says it’s because there are some children who watch TV at night, many of them in hospitals. And because PBS does not rely on ads, she doesn’t have to worry about whether she could make more money by offering infomercials at 3 in the morning.