Last night’s heart-pounding episode of “Breaking Bad” shot the show to No. 1 on the Twitter charts for the first time since the AMC series returned for its final run Aug. 11.
The episode, titled “To’hajiilee,” generated 303,000 tweets, according to the Nielsen company SocialGuide, which releases a weekly Top 10 list of the “most social” TV programs on Twitter.
That total was enough to edge out the runner up, “Comedy Central Roast: James Franco,” (302,000 tweets) as last week’s most tweeted about non-sports program. (Sporting events are calculated separately and typically dominate the week’s most-tweeted programming; Sunday Night Football on NBC last night resulted in more than 1.7 million tweets.)
The Aug. 11 premiere of part two of “Breaking Bad’s” final season actually produced more tweets — a total of 565,000 — than last night’s episode. But it was out-tweeted that week by the “Teen Choice Awards” and “Love and Hip Hop: Atlanta.”
Here’s a look at last week’s Top 10 non-sports programs on Twitter:
1. “Breaking Bad” (AMC), Sept. 8: 303,000 tweets
2. “Comedy Central Roast: James Franco” (Comedy Central), Sept. 2: 302,000
3. “WWE Monday Night RAW” (USA), Sept. 2: 192,000 (Social Guide classifies these wrestling shows as performance, not sports)
4. “Big Brother” (CBS), Sept. 5: 166,600
5. “Bad Girls Club: Miami” (Oxygen), Sept. 3: 92,800
6. “Catfish: The TV Show” (MTV), Sept. 3: 75,100
7. “Duck Dynasty” (A&E), Sept. 4: 69,100
8. “Big Brother” (CBS), Sept. 4: 62,500
9. “The Game” (BET), Sept. 3: 61,000
10. “The Haves and the Have Nots” (OWN), Sept. 3: 54,700
Source: SocialGuide, a Nielsen company. Measures Twitter activity of first-run series episodes, live special events (not including sports), movies and miniseries across 239 TV channels.
