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Burger King turns to burgers in breakfast battle

THE ASSOCIATED PRESS

Burger King has some new additions to its breakfast menu — its flame-broiled burgers.

The Miami-based chain says its “Burgers at Breakfast” includes its Whoppers, Cheeseburgers and Big King sandwiches, as well as its Original Chicken Sandwich, french fries and apple pie, in addition to the normal breakfast menu.

A representative for Burger King Worldwide Inc. said in an email that more than 5,000 locations will participate in the program. The company said the program began rolling out earlier this month.

The rollout comes as more fast-food chains look to tap into the breakfast business.

Taco Bell recently launched its national breakfast menu by poking fun at category leader McDonald’s in TV ads.

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Burger King readying a mobile app; nibbling on McDonald’s