McDonald’s Corp. released its earnings this week and the news wasn’t good.
Chief executive Don Thompson said the Oak Brook-based company hasn’t been keeping up with the times and that changes are in store for its U.S. restaurants. Plenty of people are turning up their noses at McDonald’s whether it’s about the food, the wages or the advertising.
But the hamburger giant shouldn’t lose hope. The team at LifeHunters might have stumbled onto a way for McDonald’s to reach a wider audience and get rave reviews even from foodies: Don’t tell people the food is from McDonald’s. Of course, this approach could complicate brand advertising.
Watch this video from LifeHunters. (And you might want to turn on the closed captioning.)