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Coca-Cola hopes to strike a chord with customers

By Bill Ruminski
Coca-Cola is putting song lyrics on its bottles and cans beginning in April. | Courtesy of Coca-Cola Co.

Coca-Cola is expanding its “Share a Coke” campaign with music.

The soft drink company is putting song lyrics on its cans and bottles where it used to print people’s first names, group names and nicknames. The “Share a Coke and a Song” packages will begin showing up in stores in April.

Coke says the lyrics will come from recent chart-toppers, classic hits and traditional favorites. A full list of the song lyrics will be posted at ShareACoke.com beginning April 18.

“Song lyrics strike an emotional chord in people, capturing what we are feeling while helping us express what we want to say,” said Joe Belliotti, head of global music marketing at Coca-Cola North America. “We’re setting the summer to music to inspire and connect fans through the special moments that are created when they share a Coke.”

Lyrics will be on bottles and cans of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life. Fans also will be able to order customized packaging beginning April 18.

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