A video of a woman appearing to lick a tub of Blue Bell ice cream before putting it back in a grocery store freezer has attracted the attention of millions, including Blue Bell Creameries.
The video was posted Saturday by user “Optimus Primal,” with the caption, “What kinda psychopathic behavior is this?!” has been viewed more than 10 million times as of Monday evening. It’s been retweeted more than 25,000 times and liked more than 61,000 times.
Blue Bell Creameries said it is “monitoring the situation” and cooperating with law enforcement.
”This type of incident will not be tolerated,” the Texas company said in a statement.
Some people on Twitter have called for the woman’s arrest.
Others were wondering why the ice cream wasn’t sealed.
What kinda psychopathic behavior is this?! pic.twitter.com/T8AIdGpmuS— Optimus Primal (@BlindDensetsu) June 29, 2019
Blue Bell Creameries had a response to that in its statement: ”During production, our half gallons are flipped upside down and sent to a hardening room where the ice cream freezes to the lid creating a natural seal,” the company said. “The lids are frozen tightly to the carton. Any attempt at opening the product should be noticeable.”
It’s unclear from the video if the woman left the grocery store after licking the Tin Roof-flavored ice cream or where the video was taken.
Here’s the full statement from Blue Bell:
“We want to thank our consumers for alerting us to the incident this past weekend of a video posted to social media showing a Blue Bell item being tampered with. We take this issue very seriously and are currently working with law enforcement, retail partners and social media platforms. This type of incident will not be tolerated.
Food safety is a top priority, and we work hard to provide a safe product and maintain the highest level of confidence from our consumers.
During production, our half gallons are flipped upside down and sent to a hardening room where the ice cream freezes to the lid creating a natural seal. The lids are frozen tightly to the carton. Any attempt at opening the product should be noticeable.
Read more at usatoday.com.