Matt Moog wants to deal with your company's online reviews

Matt Moog

Viewpoints, a Chicago technology company that screens and analyzes consumer reviews, is introducing a new service enabling businesses and manufacturers to manage and promote reviews of their products.

Monday’s launch of Viewpoints Pulse is meant to help businesses take advantage of consumers’ growing reliance on online reviews to decide what to buy, the company says.

The tool lets businesses direct their customers to Web-based forms to review select products and list new products on Viewpoints’ website. It also provides embeddable links and widgets to promote brands on Facebook and Twitter.

Once the companies have compiled reviews of their products, Viewpoints Pulse will help them publicize the results in email alerts, insight reports and other promotions.

Viewpoints CEO Matt Moog — a veteran tech entrepreneur and investor — says the solution enables companies to save time and money in collecting and managing reviews of their products.

“Historically, it was cost prohibitive and time-consuming for brands to collect reviews,” he says. “Brands didn’t have the technology, staff or expertise to moderate reviews. They also didn’t have the analytics to learn from the reviews, and perhaps most of all, it was difficult to find consumers willing to take the time to write a high-quality review.”

Seven-year-old Viewpoints, based in River North, employs 30 and has more than 500,000 members who write product and service reviews.