White House hopeful Sen. Barack Obama (D-Ill.), starting a swing through New Hampshire,on Monday, starts a new spot today running in that state that underscores the aspirational nature of his campaign. It is titled “Conventional” and is an example of how paid media is used to emphasize a message put out in speeches, through surrogates, spokesmen and free media.
Obama increasingly has been using the specific word conventional in speeches and interviews. The word has also been planted with people speaking on his behalf.
Now comes the ad that is evocative of President Reagan’s “shiny city on the hill.”
The first line in the Obama spot is a less memorable version: “We are a beacon of light around the world. At least thats what we can be again. Thats what we should be again.”
Obama Campaign Airs New Ad: Conventional
In new TV ad, Obama demonstrates strength and character to challenge conventional thinking, restore American leadership
MANCHESTER, NHSenator Barack Obamas New Hampshire campaign will begin airing its third television ad today. In the thirty-second ad, entitled Conventional, Obama pledges to restore American leadership in the world by breaking out of conventional Washington thinking that has left America less safe, and showing the strength to negotiate with our adversaries, not just our friends.
The new ad begins running as Obama makes his eighteenth visit to New Hampshire today. At stops over the next three days, Obama will show voters the kind of strong, principled leadership needed to provide change that the American people can believe in.
You can watch the ad HERE.
SCRIPT Conventional
We are a beacon of light around the world. At least thats what we can be again. Thats what we should be again.
When we break out of the conventional thinking and we start reaching out to friend and foe alike, then I am absolutely confident that we can restore Americas leadership in the world.
Were going to lead with our values and our ideals by deed and by example. I want to go before the world and say Americas back. America is back.
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