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Wendy’s ‘new’ Pretzel Bacon Pub Cheeseburger with beer cheese marks return of pretzel buns

The fast-food chain announced the return of pretzel buns and “the new and improved Pretzel Bacon Pub Cheeseburger.”

The Wendy’s Pretzel Bacon Pub Cheeseburger features applewood smoked bacon, smoky honey mustard, Muenster cheese, warm beer cheese sauce, crispy fried onions and pickles. | Wendy’s
The Wendy’s Pretzel Bacon Pub Cheeseburger features applewood smoked bacon, smoky honey mustard, Muenster cheese, warm beer cheese sauce, crispy fried onions and pickles.
Wendy’s

Wendy’s has added a new burger to its lineup.

The fast-food chain announced the return of pretzel buns and “the new and improved Pretzel Bacon Pub Cheeseburger.”

A quarter-pound of beef, topped with Muenster cheese, three strips of Applewood smoked bacon, smoky honey mustard, warm beer cheese sauce, crispy fried onions and pickles are between a soft pretzel bun.

“Like we did with Spicy Nuggets, we’ve been watching and listening as customers have been craving for us to bring Pretzel back,” said Carl Loredo, Wendy’s chief marketing officer, in a news release. “We married the fervor for our former pretzel bun with the increased love for gastropub-inspired flavors and created a cheeseburger that is, in a word, unforgettable.”

In a blog post, Wendy’s said it went through 18 different revisions of the beer cheese sauce to “get that perfect amount of bitterness that compliments the other sweet and savory ingredients of the sandwich” and screened more than 10 beers.

For Labor Day weekend — Sept. 4 through Sept. 7 — try the burger for free with any Wendy’s delivery purchase more $15 exclusively on Postmates with the code PRETZEL.

For those craving fried chicken over beef, Wendy’s says you can swap the beef for a Homestyle filet with the Pretzel Bacon Pub Chicken Sandwich.

In July, the chain launched the Wendy’s Rewards loyalty program where members can cash in points earned on purchases for free food including free nuggets, a Frosty, a burger, salads and other items.