Coronavirus fears affecting some Chicago ticket brokers’ sales

Some Chicago ticket brokers, however, say March is a historically-slow time of the year.

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A man holds a ticket to get into a U2 concert outside the Somerville Theatre in Somerville, Mass. Wednesday, March 11, 2009. U2 is scheduled later to play the 1,000-seat Somerville Theater in Davis Square, parts of which were shut down Wednesday night as fans swarmed the area, looking for a way into the show, or for just a glimpse of the band. Tickets for the private concert were long gone by showtime, many through local radio stations. (AP Photo/Elise Amendola)

Some Chicago ticket brokers are using a “wait and see” approach when it comes to how the coronavirus pandemic will affect concert and theater ticket sales.

AP

As sporting events and concerts are being cancelled or postponed worldwide due to the coronavirus pandemic, local ticket brokers are starting to feel the pinch.

A representative from StubHub, who did not want to be named, told the Chicago Sun-Times the ticket brokering service has seen a “decline” in concert and theater ticket sales as the fears over the spread of the virus has increased over the past few weeks.

“We’ve seen a drop in sales, while [some other] customers can’t wait to go to the events that have not been cancelled,” the source stated.

Sukhinder Singh Cassidy, StubHub’s president, released a statement on the company’s website saying, “Given the unique circumstance surrounding coronavirus, we’re offering an alternative option. If an event is canceled, you have the option to receive a StubHub coupon, valued at 120% of your original purchase, so you can enjoy an event of your choosing in the future.”

On Wednesday the World Health Organization classified coronavirus as a pandemic.

Earlier this week, Pearl Jam announced the postponement of the North American leg of its Gigaton world tour due to coronavirus fears.

While some ticket brokers are seeing a decline concert/theater ticket sales, others are biding their time. Max Waisvisz, co-owner of Gold Coast Tickets, says he plans to employ a “wait and see” approach regarding a reported drop in ticket sales. He noted March is historically a “slow time of the year” for ticket sales.

“If anything happens, the customer will get a full refund from us as long as the event isn’t postponed,” Waisvisz said. “We’re going to try to survive and hope we’re still in business. ... We’re just seeing a reaction of what we’re seeing in the news. So far, we haven’t heard any of our events being cancelled.”

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