McDonald’s is hungry for sustainable beef

SHARE McDonald’s is hungry for sustainable beef

McDonald’s says it will begin buying sustainable beef in 2016 with the goal of someday having all of its beef come from verified sustainable sources.

The Oak Brook fast-food giant lays out its plan and the challenges here.

Businessweek.com said it “is an ambitious goal for lots of reasons, not least of which is the absence of any standard for just what makes beef — a very resource-intense protein — sustainable.”

“We have achieved internal alignment and energy around that aspirational goal, which is a big task,” Bob Langert, McDonald’s vice president for global sustainability, told Greenbiz.com.

The Latest
All four victims were listed in good condition.
About 750 people attended the vigil, which provided a “spectrum” of healing — from tears and frustration to laughter — in the wake of the Highland Park mass killing.
This is good news that we hope leads to a full-on effort to preserve the historic school — and rebuild its curriculum also.
Activist and Club 100 founder Andrew Holmes brought this elite group of centenarians out to enjoy a Chicago White Sox game against the Minnesota Twins.
Is it the American thing to do?