Publicis, Facebook in huge digital marketing partnership

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Publicis Groupe and Facebook have worked out a digital marketing partnership worth as much as $500 million, according to reports by The Wall Street Journal and The partnership will give advertising group Publicis greater access to Facebook’s advertising data.

The deal was negotiated by Chicago-based Starcom MediaVest Group, which is owned by Publicis. The partnership initially will focus on North America but is expected to be expanded globally.

Starcom MediaVest negotiated a similar partnership with Twitter last year valued at $200 million over at least two years, the Journal reported.

Facebook and Publicis strike multi-year ad deal (Wall Street Journal)

Publicis strikes deal with Facebook worth hundreds of millions (AdAge)

Omnicom, Publicis call off merger

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