Publicis Groupe and Facebook have worked out a digital marketing partnership worth as much as $500 million, according to reports by The Wall Street Journal and AdAge.com. The partnership will give advertising group Publicis greater access to Facebook’s advertising data.
The deal was negotiated by Chicago-based Starcom MediaVest Group, which is owned by Publicis. The partnership initially will focus on North America but is expected to be expanded globally.
Starcom MediaVest negotiated a similar partnership with Twitter last year valued at $200 million over at least two years, the Journal reported.
Facebook and Publicis strike multi-year ad deal (Wall Street Journal)