Obama cranking up 2012 fund raising: Headlines second DNC event this week. Exclusive details

WASHINGTON–President Obama hits his second Democratic National Committee donor event this week, headlining a reception late Wednesday afternoon with his top 2008 mega fund-raisers as his team lines up money to bankroll his 2012 re-election bid.

I am told by DNC sources the event is a meeting of the DNC’s National Finance Committee and the DNC’s National Advisory Board, both elite donor maintenance programs. Members of the NFC are “bundlers,” who pledged to raise $300,000 for the November 2010 midterm elections. NAB members promised to contribute at least $30,400 to the DNC for four years in a row. Many members of these councils were Obama’s top 2008 presidential campaign bundlers.

Bundlers are people who tap into their own extensive personal networks to raise money for a candidate. Obama’s elite bundler group got the most facetime during the 2008 presidential with Obama and First Lady Michelle.

Obama will deliver remarks to these major 2012 fund-raising prospects at 5 p.m. at a hotel here. On Monday, at another hotel– down the street from the White House–Obama was the draw for about 50 supporters at a DNC event with donors who backed Obama big time in 2008 and other Democratic prospects being wooed by his 2012 team.

Read my post on the Monday session at the St. Regis Hotel here.

Meanwhile, a major fund-raiser told me that the Obama 2012 team has put together a powerpoint presentation about Obama’s re-election bid–he called it the “scared straight” edition–which showed the team has a concern about independent voters. “It was designed to frighten people into thinking all the gains that have been made will be lost.”

No “official” Obama re-election papers have been filed with the Federal Election Commission. No money for the Obama 2012 re-elect can be collected until Obama files with the FEC. Any pledges obtained by the DNC goes to the DNC. But since the main purpose of the DNC at this stage is to support Obama’s programs and re-election–it is a difference without a major distinction.

The Obama re-elect game plan calls for the Obama team–to be headquartered in Chicago– to initially focus on massive money raising. Obama raised $750 million for his 2008 bid—including his primary battle. Obama 2012 Campaign manager Jim Messina has been criss crossing the nation in recent weeks–including Chicago–for what is called in the fund-raising business “prospecting” meetings.

Messina is organizing the leadership of Obama’s 2012 massive fund-raising effort, along with DNC finance director Rufus Gifford, who will be the Obama 2012 finance director. Penny Pritzker, the 2008 finance chair will not be reprising her role in 2012, I reported earlier, though she will be active in helping the drive.